nike+ Gps
nike, 2010 | mobile app
It doesn’t matter if you’re a beginner or hardcore marathoner – Nike+ GPS can help you improve your run.
Nike+ GPS launched as the #1 paid app in the Health and Fitness category. Overall, it was the #2 paid app…only behind Angry Birds. We went on to be App Store App of the Week and joined the App Store Hall of Fame.
The iPhone application allows runners to map their runs, track progress, and engage their Facebook/Twitter friends to cheer them on.
General Responsibilities
Nike+ was a massive effort with various teams, clients, and workflows. As the day-to-day product manager, I handled a range of cross-functional tasks, from managing client relationships, planning budgets, and scoping features.
Led UX, visual, QA and tech teams from concept through execution on 7-figure budgets.
Identified new features for product roadmap in collaboration with UX and analytics teams.
Gained fluency in defining project scopes and briefing creative teams between 10‐20 members.
Managed art buying process with legal departments and vendors
User Research
To support new business pitches and ideas for Nike, I designed research plans with a strategy team. We investigated how various athletes utilize digital tools to increase motivation. With our insights, we confirmed the value of social technology for modern athletes.
Recruited users for discovery research sessions
Conducted behavioral interviews, both privately and on camera
Produced filming sessions with camera crews
Assisted in film editing sessions
Presented findings to internal team and clients
DISCLAIMER
I was in a product management role for Nike+ GPS, not design.
tl;dr
I acted as central point of contact for clients and managed the process for a team of 20 UX, visual, QA, and tech members. We executed the first three release versions of the app.
AGENCy
R/GA
ROLE
Len Yeh, Product Manager
CREDITS
Congratulations to my old team. The time I spent with you has been some of the best times I have had working on a project, and it felt like family. I’ve learned more than I ever had with you all. We won a ton of awards, and all I can say is that I was really just riding all your coattails. As we have mostly split ways since, I find it even more relevant to say cheers again to the original crew.
Product Management
Group Director, Production
James Kuo
Producer
Len Yeh
Analyst
Will Sandwick
Creative
Associate Creative Director
Masha Ioveva
Associate Creative Director
Interaction Design Director
Stephen Kob
Engineering
Technical Team Leader & Social Platform Architect, Mobile & Social Platforms
technical Team Director
Chris Thorwarth
Software Engineer
Ilya Rivkin
Quality Assurance
Executive Director, Quality Assurance
Michael Shagalov
Senior Quality Assurance Engineer
Tim King
Leadership
Executive creative director, mobile & Social Platforms
VP, Managing Director
Creative Director, Interaction Design
AWARDS
Webby Award
Winner, Integrated Mobile Experience
one show interactive
Gold Pencil, Consumer Goods
aicp next
Apps
SAMMY
Best Integrated Social/Mobile Integrated Campaign
facebook studio 2012
Bronze
one show interactive
Bronze Pencil, Social Networks/Community
AICP Next
Audience Choice
Clio award
Gold Interactive
Communication Arts Interactive Annual 17
Experimental
user experience awards
Gold, Best User Experience