nike+ Gps

nike, 2010 | mobile app

It doesn’t matter if you’re a beginner or hardcore marathoner – Nike+ GPS can help you improve your run.

Nike+ GPS launched as the #1 paid app in the Health and Fitness category. Overall, it was the #2 paid app…only behind Angry Birds. We went on to be App Store App of the Week and joined the App Store Hall of Fame.

The iPhone application allows runners to map their runs, track progress, and engage their Facebook/Twitter friends to cheer them on.

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DISCLAIMER

I was in a product management role for Nike+ GPS.

tl;dr

Managed team of 10–20 designers, writers, engineers, QA, and data analysts to launch Nike+ GPS. Garnered 1M+ downloads to be #1 paid Healthcare & Fitness iOS App.

AGENCY

R/GA

Role

Len Yeh, Product Manager

Awards & Recognition

Webby AwardS

Winner, Integrated Mobile Experience

CLIO Award

Gold Interactive

SAMMY

Best Integrated Social/Mobile Integrated Campaign

Communication Arts Interactive Annual 17

Experimental

one show interactive

Gold Pencil, Consumer Goods

AICP Next AwardS

Apps

Facebook Studio Awards 2012

Bronze

one show interactive

Bronze Pencil, Social Networks/Community

AICP Next AwardS

Audience Choice

user experience awards

Gold, Best User Experience

General Responsibilities

Nike+ was a massive effort with various teams, clients, and workflows. As the day-to-day product manager, I handled a range of cross-functional tasks, from managing client relationships, planning budgets, and scoping features.

  • Led UX, visual, QA and tech teams from concept through execution on 7-figure budgets.

  • Identified new features for product roadmap in collaboration with UX and analytics teams.

  • Gained fluency in defining project scopes and briefing creative teams between 10‐20 members.

  • Managed art buying process with legal departments and vendors

User Research

To support new business pitches and ideas for Nike, I designed research plans with a strategy team. We investigated how various athletes utilize digital tools to increase motivation. With our insights, we confirmed the value of social technology for modern athletes.

  • Recruited users for discovery research sessions

  • Conducted behavioral interviews, both privately and on camera

  • Produced filming sessions with camera crews

  • Assisted in film editing sessions

  • Presented findings to internal team and clients

CREDITS

Congratulations to my old team. The time I spent with you has been some of the best times I’ve had on a project, and it felt like family. I’ve learned more than I ever had with you all. We won a ton of awards, and all I can say is that I was really just riding all your coattails. As we have mostly split ways since, I find it even more relevant to say cheers again to the original crew.

Product Management

Group Director, Production

James Kuo

Creative

Associate Creative Director

Masha Ioveva

Design Director

Cesar Marchetti

Senior Visual Designer

Ray Sison

Senior Copywriter

Ross Weythman

Engineering

Technical Team Leader & Social Platform Architect, Mobile & Social Platforms

Josh Stephenson

SENIOR SOFTWARE ENGINEER & SOLUTION ARCHITECT

Robert Carlsen

Executive Director, Quality Assurance

Michael Shagalov

Executive creative director, mobile & Social Platforms

Ian Spalter

PRODUCER

Len Yeh

Associate Creative Director

Joo Youn Paek

Art Director

Adam Jesberger

technical Team Director

Chris Thorwarth

Software Engineer

Ilya Rivkin

Quality Assurance

Senior Quality Assurance Engineer

Tim King

Leadership

VP, Managing Director

Sean Lyons

Analyst

Will Sandwick

Interaction Design Director

Stephen Kob

Senior Interaction Designer

Andrew Mercando

Technical Director

Sune Kaae

Creative Director, Interaction Design

Tim Allen