nike+ Gps

nike2010 | mobile app

 tl;dr  I researched the hat purchasing retail process and collaborated with creative technologists to design a more pleasant and eye-catching hat-size measuring tool for teenage sports fans buying their first caps.

It doesn’t matter if you’re a beginner or hardcore marathoner – Nike+ GPS can help you improve your run.

 
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Nike+ GPS launched as the #1 paid app in the Health and Fitness category. Overall, it was the #2 paid app…only behind Angry Birds. We went on to be App Store App of the Week and joined the App Store Hall of Fame.

The iPhone application allows runners to map their runs, track progress, and engage their Facebook/Twitter friends to cheer them on.


General Responsibilities

Nike+ was a massive effort with various teams, clients, and workflows. As the day-to-day product manager, I handled a range of cross-functional tasks, from managing client relationships, planning budgets, and scoping features.

  • Led UX, visual, QA and tech teams from concept through execution on 7-figure budgets.

  • Identified new features for product roadmap in collaboration with UX and analytics teams.

  • Gained fluency in defining project scopes and briefing creative teams between 10‐20 members.

  • Managed art buying process with legal departments and vendors

User Research

To support new business pitches and ideas for Nike, I designed research plans with a strategy team. We investigated how various athletes utilize digital tools to increase motivation. With our insights, we confirmed the value of social technology for modern athletes.

  • Recruited users for discovery research sessions

  • Conducted behavioral interviews, both privately and on camera

  • Produced filming sessions with camera crews

  • Assisted in film editing sessions

  • Presented findings to internal team and clients

DISCLAIMER

My role for Nike+ GPS was product management, not design.


tl;dr

I acted as central point of contact for clients and managed the process for a team of 20 UX, visual, QA, and tech members. We executed the first three release versions of the app.


AGENCy

R/GA


ROLE

Len Yeh, Product Manager

 
 

CREDITS


Congratulations to my old team. The time I spent with you has been some of the best times I have had working on a project, and it felt like family. I’ve learned more than I ever had with you all. We won a ton of awards, and all I can say is that I was really just riding all your coattails. As we have mostly split ways since, I find it even more relevant to say cheers again to the original crew.

Product Management

Group Director, Production

James Kuo

Producer

Len Yeh

Analyst

Will Sandwick

Creative

Associate Creative Director

Masha Ioveva

Associate Creative Director

Joo Youn Paek

Interaction Design Director

Stephen Kob

sr interaction designer

Andrew Mercando

design director

Cesar Marchetti

art director

Adam Jesberger

Senior Visual Designer

Ray Sison

Senior Copywriter

Ross Weythman

Engineering

Technical Team Leader & Social Platform Architect, Mobile & Social Platforms

Josh Stephenson

technical Team Director

Chris Thorwarth

SENIOR SOFTWARE ENGINEER & SOLUTION ARCHITECT

Robert Carlsen

Technical Director

Sune Kaae

Software Engineer

Ilya Rivkin

Quality Assurance

Executive Director, Quality Assurance

Michael Shagalov

Senior Quality Assurance Engineer

Tim King

 

Leadership

Executive creative director, mobile & Social Platforms

Ian Spalter

VP, Managing Director

Sean Lyons

Creative Director, Interaction Design

Tim Allen

 
 

AWARDS


Webby Award

Winner, Integrated Mobile Experience

one show interactive

Gold Pencil, Consumer Goods

aicp next

Apps

SAMMY

Best Integrated Social/Mobile Integrated Campaign

facebook studio 2012

Bronze

one show interactive

Bronze Pencil, Social Networks/Community

AICP Next

Audience Choice

Clio award

Gold Interactive

Communication Arts Interactive Annual 17

Experimental

user experience awards

Gold, Best User Experience